Seven contracts as an embedded RevOps and GTM engineer
What began as duplicate clean-up after several acquisitions turned into a standing seat on the revenue operations team, covering Salesforce administration, architecture and AI tooling.
- Practice
- Revenue operations, GTM engineering and Salesforce
- Period
- Ongoing
- Client rating
- 5.0 out of 5
Starting with the mess acquisitions leave behind
Several acquired companies had been migrated into one Salesforce org, and the org showed it: duplicate accounts, duplicate contacts, and 6,000 opportunities that had to be entered by hand because the systems they came from could not be trusted.
A large share of the engagement went into merges, matching logic and manual opportunity entry. Unglamorous work, and the precondition for every report the business wanted afterwards.
Becoming the admin, then the architect
Clean data earned the next contracts: a robust Salesforce admin seat for the revenue operations team, then developer and architect work on the platform itself.
The pattern is deliberate. Administration keeps you close enough to the daily friction to know which architectural changes are worth making.
- Salesforce administration for the RevOps team
- Salesforce developer and architect work
- Sales operations support
- Revenue operations engineering across the GTM stack
GTM engineering with AI in the stack
The most recent contracts moved into GTM engineering: leading tech stack integrations and the strategy around go-to-market initiatives, with Salesforce alongside AI tooling like Clay.
The client's summary was about autonomy rather than any single build, which is the point of an embedded engineer.
Outcome
Seven contracts and still running, every one rated 5.0.
“Amazing experience with Umer. His knowledge of AI and RevOps systems is unmatched. He is very great at communication and fast, while also providing the highest quality.”
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