A design comp turned into email HTML that survives Marketing Cloud
One email, built properly: an existing creative replicated in hand-written HTML, responsive, and compatible with Salesforce Marketing Cloud.
- Practice
- Salesforce Marketing Cloud and HTML email
- Period
- 2026
- Client rating
- 5.0 out of 5
Email HTML is its own discipline
The brief was narrow and clear: replicate an existing email creative in HTML, compatible with Salesforce Marketing Cloud, with email marketing best practice applied.
Narrow does not mean easy. Email clients still render like it is 2005, so a comp that looks simple in Figma becomes a table structure with inline styles, bulletproof buttons and fallbacks for the clients that ignore media queries.
What was delivered
The build matched the creative rather than approximating it, and behaved on a phone as well as in a desktop client.
- Hand-coded HTML matching the supplied creative
- Responsive behaviour across mobile and desktop clients
- Marketing Cloud compatible markup, ready for content blocks
- Best-practice structure: alt text, plain-text fallback, accessible contrast
Outcome
Delivered as a fixed-price milestone project on a short engagement, rated 5.0.
Have a similar problem?
Book a free 30 minute audit. We map what is broken, what it costs you and what the fix takes.
