From Salesforce capability build to full marketing analytics
Three engagements over two and a half years: growing their Salesforce capability, then owning data collection, analysis and dashboards across Salesforce and Pardot.
- Practice
- Salesforce, Pardot and analytics
- Period
- Jun 2023 to Feb 2026
- Client rating
- 5.0 out of 5
Growing the platform first
The first contract was straightforward development capacity: custom solutions, applications, integrations and extensions on the Salesforce platform, with technical documentation and code review discipline attached.
Two years working with their business analysts and project managers to turn requirements into build.
Then the data problem
The second brief was analytics. They needed one contractor to lead data collection, analysis and dashboard creation across Salesforce and Pardot, pulling in Google Ads, Meta and user experience data.
- Design and manage collection from marketing platforms and product usage
- Analyse it for trends that inform strategy rather than just report activity
- Build and maintain Salesforce and Pardot dashboards for the key metrics
- Create custom reports for marketing, sales and product
- Improve the collection process itself as it matured
Working with a busy client
Dietitian Live have made over 100 hires, so the bar for staying on a roster is responsiveness. Their co-founder singled out communication, response time and project timelines rather than any single deliverable.
Outcome
Three contracts across two and a half years, all rated 5.0, with UTECH HUB acting as their head Salesforce developer.
“We have Balaj as our head Salesforce developer. He is great at fast communication, response time, and project timelines.”
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